Project Description

Ink & Latte is a café concept designed as a creative space where people can write, think, and exchange ideas. The project combines the world of coffee with the world of writing, transforming the café into a place of creativity and expression. Customers are invited to write postcards, letters, or ideas while enjoying their coffee, turning each visit into a creative moment.

Project Analysis / Design Thinking

The project started with a simple idea: a café is not only a place to drink coffee, but also a place where people think, write, read, and create. From this observation, I developed the concept of a café centered around writing and creativity.

The visual identity was designed to reflect this idea. Instead of using a complex symbol, I chose a typographic logo to represent ink, words, and publishing. The typography is expressive and organic, inspired by the fluidity of ink and the soft shapes of milk in a latte.

The graphic elements and patterns were developed separately from the logo to give more creative freedom and allow the brand to live across many applications such as packaging, stationery, and the café space.

The result is a visual identity that is both editorial, artistic, and warm, reflecting the experience of Ink & Latte: a place where coffee fuels creativity.